I’m a creative producer, strategist and award-winning writer with 10+ years developing award-winning entertainment content at scale. I combine deep storytelling craft—from character-driven screenplays to immersive game narratives—with data-informed creative strategy and operational excellence.

 

At Prime Video, I drove TikTok follower growth by 15M+ in 24 months, optimized content performance by 40%, and led creative teams through concurrent campaigns managing complex workflows and cross-functional collaboration. Since then, I've operated an independent creative strategy practice serving entertainment and media clients as an embedded strategic partner—developing platform-specific content strategies, managing concurrent client engagements across strategy and production, and delivering data-driven creative direction that drives measurable audience growth. My approach combines strategic insight with hands-on production expertise, translating brand objectives and analytics into actionable campaign plans, creative concepts, and structured performance insights that inform future direction.

 

I'm experienced in translating audience insights into strategic creative direction, mentoring creative talent, developing scalable production systems, and driving performance-driven creative excellence. My specialty: authentic, audience-focused storytelling across film, TV, games, social, and emerging platforms.​